Marketing Automation in EMEA - 150% Growth in 2012
I've decided to create a new metric for Marketing Automation in EMEA. Last night DemandGen hosted the 2012 Customer Success with Marketing Automation dinner. We were proud to host EE12 Markies Winners Concur and Swiss Post Solutions. Other new customers joined the celebration too at Le Cafe Anglais in Bayswater.
DemandGen UK Customer Success Dinner May 16th 2012
Numbers in attendance were up 150% from out 2011 dinner.
DemandGen UK Customer Success Dinner June 20th 2011
So my numbers clearly show that our customers, DemandGen and marketing automation have had a great year in EMEA.
We're going to need a bigger table for 2013 - that's for sure!
- Posted from London, United Kingdom
Top Tips for Building B2B Demand Centres - Webcast Feb 16th
Many B2B marketers are moving to a Global Demand Center strategy to provide field marketers with "on demand" access to marketing services.
Make sure to register for this webcast and learn from a panel of industry leaders, comprised of Colt, NetApp and Sirius Decisions discussing how to start building a Global Demand Centre.Webcast: Jan 10 1pm UK - Using Social Media and Content Marketing to Drive Demand
Last month's webcast went really well. These broadcasts continue to draw decent attendance from the EMEA B2B Marketing community. Thanks for all the postive feedback. 2012 is off to a great start - delighted to be exploring how Eloqua use great content marketing and social media to drive demand. My guest will be Stuart Wheldon Sr. Director Customer Success
& Strategy
What are the Four Commandments of Marketing Operations Outsourcing?
Looking forward to my last webcast of 2011. Quality and experienced B2B Marketers talking about the tricky stuff - Process, Analytics, Technology and Strategy.
Webcast: How marketers can align with sales to enable revenue performance managmentt
It was really inspring to have such a great guest speaking on my recent webcast. Michelle Levy of ECI Telecom is so passionate and sure knows a thing or two about Sales and Marketing Alignment.
Dan Dayman on EU data laws
Marketing Automation - Which is Better Conflict or Content?
This week I was invited to participate in a debate about the merits of Marketing Automation against those who think it has no value. I declined but it did set me thinking
about 'conflict' in forums and webcasts. Generally there is not too much around but occasionally it kicks off.
I recently caught 'Death by Marketing Automation' , a BrightTalk webcast by Mike Volpe of Hubspot. Overall it was pretty impressive and I know what Hubspot technology can offer but I know many would not have agreed with some conclusions drawn about 'other' Marketing Automation technology.
While it might be entertaining to see these differences 'debated' toe to toe I'm not sure what purpose it serves those who participate. If you want to see a recent 'classic' - -and have plenty of time! - go join the "Marketing Automation Experts Group" on Linked-In to see what happens.
A simple question was asked "Can anyone tell me the differences between Eloqua, Silverpop, Marketo?" - this was swiftly hi-jacked to become a rolling maul of personal insults, accusations, threats and other irrelevance that goes on for pages. Ultimately, a contributor was expelled.
So many hours were burned constructing carefully crafted ripostes - that only MA 'nerds' would read. Customers and prospects give these things a swerve I’m sure.
They were probably off searching for compelling content that gives them useful information. Perhaps a few of them were even tuning into DemandGen’s Webcast Series hosted by yours truly. I think my approach is working – yesterday I got a lift reading an email from a B2B Marketing Professional who said “I actually listened
to a [DemandGen] webcast a few days ago--you do a great job on the social media and educational fronts for marketers. We appreciate it a lot.] That’s made my day!
FUNNEL London Oct 1st -Marketing Automation's Glastonbury!
Really impressed by the nice people at EConsultancy. If you were going to organise a B2B Business event especially designed for John Sweeney it would look exactly like FUNNEL. It’s unlikely to be as much fun as Glastonbury – but the point is that the ‘acts’ here are of the Saturday night on the Main Stage variety.
The aim is to help B2B and ‘considered purchase’ (i.e. those with long lead cycles) marketers with the new strategies and technologies available to generate and nurture sales leads over time, then convert them into trackable and measurable revenue.
Amongst the line-up of practitioner speakers are 3 DemandGen clients (Cisco, ECI, NetApp) who’ll be sure to give a few insights on Marketing Automation aspects of the ‘considered purchase’. Several of the MA technology vendors are sponsoring. If you are really serious about Marketing Automaton this is a must attend event.
If further incentives is needed – a 20% discount is available to members of my linked in group ‘B2B Marketing Automation UK. There you’ll find a promotion code to use when booking on line.
Here is the link: www.funnel-marketing.com
Speakers include:
· Shawn Burns, Global Vice President, SAP.com and Online Marketing, SAP
· Nick Porter European Marketing and Sales Director Iron Mountain
· Michelle Mogelson Levy Associate Vice President Marketing Programs ECI Telecom
· John Watton, Director, Global Brand and Marketing, Expedia Affiliate Network, Expedia
· Pascal Lendermann, Head of Demand Generation, Cisco
· Lawrence Mitchell, Marketing Director, RBI
Check out the speaker line up.
Master the new tools, tech and tactics in sessions such as…
· The Inbound Revolution: How Inbound Marketing is enabling smart SMEs to compete with traditional brands
· Attracting the right leads using social media
· Marketing automation – How marketing and sales need each other and need to evolve
· Funnel-Aware Marketing - how attracting traffic and leads is different now that you've got a view of the entire funnel
· Using Marketing Automation to Boost Revenue and Reduce Marketing Costs
· Traffic Quality - attracting people most likely to convert
Plus make the most of ‘big picture’ vision accompanied by practical advice and live demos from HubSpot, Eloqua, Marketo, Silverpop, Dun & Bradstreet and all the cutting-edge vendors who are leading the industry.
The event website is: www.funnel-marketing.com
How to Generate Revenue from Rich Media Marketing
Looking forward to my next BrightTALK webcast. This month's guest is Cliff Pollen from Visible Gains
